Before you apply
Class schedules follow the syllabus; confirm the batch timetable with admissions.
Complete Programme Map
8 modules across 4 learning phases. Select a module to read its full curriculum.
Guided laboratories, practical activities and a Student Project Book build evidence of your learning.
8 modules · Full syllabus
Explore every phase of the programme, then expand the modules below for the complete syllabus, outcomes and practical work.
Builds the foundations of modern digital marketing and shows how AI now sits at the centre of it — the customer journey, marketing channels, and using AI assistants to research, plan and create.
Syllabus alignment: Meta / Google digital marketing (aligned)
Develops content-marketing and copywriting skills powered by AI — planning content calendars and writing posts, captions, blogs, ads and emails that convert, then editing AI output to a professional standard.
Syllabus alignment: Content marketing (aligned)
Builds practical visual-content skills for marketing using Canva, CapCut and AI image and video tools — creating posts, stories, reels, short videos and simple brand kits sized for every platform.
Syllabus alignment: Canva · CapCut · AI media (aligned)
Develops the skills of a social-media manager — running business pages across Facebook, Instagram, TikTok, LinkedIn and YouTube, scheduling content, engaging communities and using AI to work at scale.
Syllabus alignment: Meta / TikTok / LinkedIn (aligned)
Builds hands-on paid-advertising skills — planning, building, targeting and optimising Facebook, Instagram and Google campaigns, managing budgets, and using AI-powered ad tools and Advantage+ campaigns.
Syllabus alignment: Meta Ads · Google Ads (aligned)
Develops search, web and email marketing skills with AI — SEO and content optimisation, a simple marketing landing page or site, and email and WhatsApp campaigns with automation.
Syllabus alignment: SEO · Email marketing (aligned)
Builds the measurement and automation side of marketing — analytics and dashboards, marketing automation, and AI chatbots for lead capture and customer service, so campaigns run and improve efficiently.
Syllabus alignment: Analytics · marketing automation (aligned)
Brings everything together into strategy and career skills — building a full AI-driven marketing strategy, and preparing to work as a digital marketer, social-media manager or freelancer in Sri Lanka and overseas.
Syllabus alignment: Career readiness (aligned)
Industry certification alignment is syllabus guidance. External examinations are separate; course completion does not award vendor certification.
Learning outcomes
Career Outcomes
Potential roles to work towards, depending on your practical portfolio, experience and employer requirements. Some roles require further training or certification.
Tools & Platforms
Labs & practicals
Admission requirements
G.C.E. O/L or above, or equivalent. No marketing or technical background is required; an online interview confirms readiness.
You will need a computer and reliable internet for online classes and LMS activities.
Next Courses
Discuss entry requirements and your next study options with an academic advisor.
NextGen Campus support
Put your learning into practice
Run a complete AI-driven marketing campaign in the final month and present the strategy, creative work and measured results online.
Complete the required practical work and project submissions. The handbook sets out attendance, pass requirements, grading and re-sit arrangements.
In the final month (weeks 21–24) learners attend extra online capstone classes — 40 hours in total, about 10 hours a week — to plan, build, run and present a complete AI-driven marketing campaign for a real or realistic Sri Lankan business. The trainer guides and monitors every learner throughout. Learners produce the strategy, content, designs, ads, landing page and analytics, then present and defend the campaign to a live online panel in week 24.
The Student Project Book is each learner's professional record and portfolio, kept throughout the course (about 2.5 hours a week). Learners record their weekly work — content, designs, campaigns, dashboards and AI experiments — and it becomes the portfolio they use to win jobs and freelance clients. It also contains the Management Module.
Payment Options
Course tuition and the one-time registration fee are listed separately. Confirm payment dates and installment availability with admissions. External professional certification examination fees are separate unless NextGen Campus specifically states otherwise.
Need Payment Guidance?
Please talk to our Education Consultant for payment guidance, installment availability and registration support.
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